Outside the boxing ring, the top pound-for-pound fighter has a remarkably untiring sociability without a hint of arrogance. This made him endearing and marketable as he does not only sell tickets and pay-per-views, he has also become an effective product endorser.
He purses around 25 million dollars with his usual two-fights-a-year schedule. Add the ever increasing endorsement deals and bonuses, he has become one of highest-paid athletes of this generation and a constant presence in Forbes’ richest athletes list.
His recent deal with HP is proof that he can carry a brand that is not even remotely related to the sport. Watch the HP Veer commercial below.